One of the keys for your content to be placed among the top positions in Google is good SEO content writing.
You may be wondering, how do I do it? Don’t panic.
Let’s talk about how to successfully write for SEO and how to make your content check all the main boxes in the checklist.
SEO copywriting is a very important part of any search engine optimization strategy. It is key to understand that without content there is no SEO worth.
Read on and learn how to master the techniques that perform best on the top online search engines.
1. How to write for SEO even if it is your first time
The first thing you need to understand is the foundations of SEO, the most popular organic ranking technique on the internet.
If you are wondering what SEO is and what it is for, here’s a quick read to get a clear idea.
The secret to any SEO action is keywords.
These words are what users enter into search engines to find the answers to any query.
It is crucial to know them in advance and create content focused on them. That way, that content will be identified by search engines as the appropriate response to the user’s query.
Once you are clear about what target keywords are, you can start using them and make sure your content contains them, as well as some other elements that we are going to see here.
2. Where to place the keywords in my SEO content?
Now that you have the keyword factor covered, it’s time to write SEO-focused content with these easy-to-follow steps:
The title of the article or content
This is the main place where the target keyword should be placed. This is how we mark what the piece is about right from the get-go, the perfect indicator both for our readers and for search engines.
The URL or slug
This is the web address that will point to our content, it will be the second place where our target keyword should be placed, separated by hyphens. As an example, take a look at the URL of this very article.
Headings H1, H2, H3
These headings are marked internally with these tags and help the content you are creating rank better, in order of most importance to least, where H1 is the main heading, which we normally attribute to the title.
The introductory and closing paragraphs
These are the pieces of content that capture the attention of our users, so it is important to include our keywords there.
The introduction is the first thing we see when we start reading the content so if search engines do not identify it in this section, they will interpret it as “not focused” on that target word.
And in closing, according to the principles of recency bias, we tend to retain the most recent information we’ve received. Hence the importance of appearing in this section.
Include optimized multimedia content
Make the content a more engaging element with images or videos optimized with the keyword placed in the meta Alt tag.
Don’t abuse keywords
Remember the principle of SEO? That’s right, keywords.
Some make the mistake of abusing them by stuffing their content with a lot of them. The concept of keyword density focuses precisely on this so that we do not abuse keywords and make our content look like SPAM.
Another red flag search engines penalize.
3. The keys to writing for SEO: write for people, not machines
We’ve gone over the key elements that any SEO content piece must include in order to rank in search engines.
But there is another aspect that is even more important in the art of how to write for SEO: our readers are people after all, don’t forget that.
Although this may seem obvious, it is worth remembering often. Many websites or blogs reveal clear SEO intentionality by the way their content is built and written.
We are talking about pieces that sound artificial, that are just looking for an excuse to place keywords but do not provide real value for users.
They forgot their content is actually read by people.
So no matter how much you comply with SEO requirements – as we pointed out in the previous section – if the read is not enjoyable or useful for the person, search engines will signal that as a bad user experience and they will send your content to secondary pages in the search results.
And nobody wants that, right?
Our goal is to appear among the first results, preferably in the top 3.
4. Writing for SEO is easy, just remember the basics
Talking about how to write for SEO can be intimidating, but it doesn’t have to be at all.
Review the keys we’ve discussed in the previous sections and you’ll be ready to start writing content that will rank successfully in the major search engines.
And above all, remember that your content will be read by people, so make sure it appeals to them. This is how you will retain visitors to your website for longer.
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