You have an online brand or business and you want to make it more visible, how do you do that?
You have invested a lot of time and money setting up your online presence – you have a nice website, social media accounts, or even an online shop or e-commerce.
Now, what’s the next thing you need for your audience to find you?
That’s right, an SEO content strategy.
Read on to find out why and learn some of the actions you should put into practice to get maximum online visibility with your web content.
Remember that SEO is a technique that requires effort, dedication, and patience.
Let’s see how you can start with your SEO content strategy.
How to start creating an SEO content strategy?
Keywords
The foundation of any SEO action, if you are not yet 100% familiar with the concept, is keywords.
These are the words that users enter every time they search on an engine like Google. Think of any word or phrase you use to search for something online. Those are keywords.
Why are they so important in an SEO content strategy?
Because by knowing what keywords our audience uses, you can target your content towards them.
The result is that, once you have created that X content based on the keywords you have defined, search engines like Google will place you in the first search results when our target users search for information on that topic.
The key is to know where to place these keywords within your content, as there are specific areas that must contain them for the positioning to be effective.
Next, check the commercial value these terms have for your specific goal. See how creating content about those keywords helps sell what you wish.
If your target customer is looking to solve a problem, select keywords that help you create content that solves that problem.
See what your competitors are doing
There are probably other online companies that offer a similar service or product to the one you offer. That is normal and that is why we should pay attention to what they do that’s working for them and what is not.
That way, you can identify opportunities that they are not taking advantage of, as well as improve actions that will position you better.
To do this, use SEO analysis tools that allow you to know what audiences, keyword positioning, or authority your competitors have.
The most popular tools when creating an SEO content strategy are Ahrefs, Semrush, Ubersuggest, Seranking, and Moz, among many others.
Create content groups or topic clusters
As with everything in SEO, content is king. Therefore, one technique that works best in a good SEO content strategy is the creation of content groups or topic clusters.
With this technique, you create global content around the main topic, introduce an organic network of internal links between the different articles or pages you create around that topic and you build brand authority, showing yourself as an expert in that subject.
Don’t forget about images
Written content is key to the effectiveness of an SEO content strategy. But let’s not forget the power of images.
Hence the saying “a picture is worth a thousand words”.
Well, in the SEO universe that’s not exactly true, but images are very important. In fact, not using quality images, aligned with the content they illustrate, may be taking away your chances of ranking well in search engines.
And in terms of SEO, these images must also be optimized with some features. Learn more about them in detail in this other article.
Check your URLs and broken links
This is an aspect that is often neglected but one that has consequences in terms of your positioning.
It is advisable to check the URLs of your website to confirm that they comply with a good structure and that they include the target keywords for the specific page to which they direct.
Instead of a URL in the form https://www.yourbrand.com/p87349 it is much more effective for SEO if the structure is https://www.yourbrand.com/here-we-place-the-keyword.
Google reads what’s in your URL, so make sure it includes the right words.
On the other hand, make sure that URLs or links on your website are not broken. These are links that do not lead to the desired page. Normally, in these cases, you should have a 404 redirection option activated.
So, when the user clicks on a link that does not lead to where they want to go, offer them alternatives where they can go instead and make their experience less negative by offering them a solution.
Measure the results of your strategy
SEO is no mathematical science, it is subject to constant changes due to search engine algorithm updates, trends, and other aspects.
That’s why it is so important to keep track of how your content performs on a regular basis.
There are many tools to track your performance, but the truth is some of the most valuable and free tools you can use are those offered by Google itself.
Google Search Console
This tool allows you to know which areas of your website work best, which ones show errors, and which keywords your users find you for, among many other very useful data.
Google Analytics
This other Google tool allows us to know all the performance data of our website in terms of visits, time, origin, demographic data, or browsing devices.
It is a tremendously complete tool with which to find out very specific details of how our users behave when they visit us.
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