When it comes to designing a website, many businesses pay little attention to an area that’s more important than it seems: the web footer.
It’s often one of the most neglected sections of a website, but if you have one yourself or your business has one, don’t make the same mistake.
The reality is that users actually scroll to the bottom of a page, which makes it crucial to offer something worth making them stay a little longer.
Not paying attention to this section of your site means you are wasting an opportunity to make your users take one extra action before they leave the site.
Here are some elements you must and mustn’t include for a top user experience.
It’s located at the end of the page, that is, the footer. Much like a written document or a picture, the footer sits below the main content providing extra information or additional details.
The main reason why you must build a footer for your site is that you can avoid your users from ending their visit in a sudden and uncomfortable way.
By offering a section with information and links of interest, you’re giving your users the chance to take one more action before exiting the page.
It can be a call to action, a link, or contact details, which may be of great help to your users. That way they don’t have to scroll back up again.
There are thousands of possibilities, as many as preferences and tastes exist in the world.
But that doesn’t mean you don’t have to consider some characteristics before letting your imagination fly.
The footer is usually the place where you insert links to legal and privacy information, in addition to other useful content.
To give you some ideas, here you can see some examples of what good web footers look like.
Less is more. Keep it simple for a winner look
You have the chance to place great content on your web footer and you don’t want to miss out on that, do you?
But you have to do this with moderation, otherwise, you might end up stuffing it with a lot of things, scaring your users away.
That is why less is more. Place relevant links, calls to action, or any other relevant link and make it clear how to contact your business.
These three elements will guarantee a clean and attractive experience, adding value to a great web design.
In the past, people thought that scrolling down was an added difficulty, but user habits have changed enough and this is no longer an inconvenience when browsing the web.
That’s why it is important to have a well-optimized footer.
Here are a few reasons why you should work on yours:
1. It is a way to provide an ending to the website
In written pieces, we usually include final conclusions or summaries as a way of indicating that the piece ends there. However, for websites, it works a little differently as there is no actual summary or conclusion.
That’s why it’s so important to have a footer on your site. You are letting the user know that they’ve hit the end of your page. They can take some additional actions in case they are not ready to exit yet.
2. You invite your users to take extra actions
At the end of browsing the web page, in the footer, you propose some actions for users to perform before leaving the page.
It’s an opportunity to invite them to access information of interest, fill out a subscription form or access another section of the page.
3. It adds value to the user experience
Anyone who visits a web page wants their experience to be fast, smooth, and easy. The footer is one more area where users have quick access to those parts of your website they’re interested in.
Making sure you provide a quality user experience will be an advantage to ensure that you retain your visitors longer and that you can offer them useful content.
Despite the fact that it is an area of any website that, as we have seen, offers great added value, there are still millions of pages that don’t have a well-structured and optimized footer.
Always keep this aspect in mind whenever you are going to build your new page or renew the one you already have active.
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