One of the elements any business or brand wants in order to be known and have a good online presence is a good website. If you are thinking of having your own or you think your business needs it, surely there is one thing that worries you the most: how much is a website?.
Read on to find out what factors should be taken into account to find out how much a website costs and if the price they offer you is right.
- 1. Why is there such a price difference for the same website?
- 2. What is the best tool to create a website at the best price?
- 4. What features affect the price of a website?
- 5. How much is a website then?
1. Why is there such a price difference for the same website?
You have probably found some cases where you are being asked different prices for the same web, maybe from 300€ to 1.300€. It doesn’t seem too logical, does it? The fact is that between one price and the other there might be several quality differences that make one site more basic or more detailed.
For example, it is not the same to create a website with a free platform like Wix or Blogger – for which you don’t need advanced knowledge or technical experience to build a basic website- as to create it with a professional tool like WordPress.org.
The basic tool won’t be optimized to convert, sell or rank in search engines like Google. It would be odd to see a page created with these tools rank in the first positions of a search results page.
However, having a web created professionally with tools like WordPress.org means having a wider technical and graphic knowledge, which makes it necessary to invest more time building it.
So if you want to turn a website into a selling tool, you will have to introduce digital marketing and SEO strategies or it will just be a live website but with no means to attract traffic.
2. What is the best tool to create a website at the best price?
As I mentioned earlier, a lot of people are attracted to low prices when it comes to paying for a product or service. The same happens with a website. When someone sees you can have one for around 300€, they jump into hiring that service without considering the negative aspects that might entail.
How much is a website with WordPress
One of the most recommended and most popular tools out there is WordPress. It offers many advantages due to its flexibility, versatility and usability, which is not overly complex. This is one of the cheapest solutions you can access right now and that is why professionals everywhere use it to build websites. plataforma para crear una web.
Thanks to WordPress we will be able to create an attractive and simple site, one that has all the major digital marketing elements in place.
Other website creation tools
Logically, there is not only WordPress as an option when creating a site, there are many others that have their pros and cons:
- Building with HTML: This technique, which requires high knowledge in web development, can be a professional alternative but it has some inconveniences that could be hard to take on for many businesses. HTML is pure computer code, which means that any element you see on a website has to be written with this code. This translates into 3 consequences:
- The development time can take too long. Having to build every single thing from scratch, the developer needs much more time to create and define every section or element of the web.
- The price can be much higher precisely because it is a more time-consuming process.
- In the end, we will have created a website the client cannot modify or touch, not even to change a piece of text or an image. That leaves them in a situation where they depend on the website developer, who is likely to charge a high maintenance service fee.
- Other tools similar to WordPress, like Prestashop. These are much more intuitive tools than HTML, but still, these have a slightly higher level of complexity and are more expensive. This system has a different working structure and not everyone is familiar with it.
3. Why is WordPress the cheapest and most recommended option?
This tool is actually free, which makes it really advantageous. How much is a website with WordPress then? In addition to the fees from the professional we hire, there are other aspects we need to consider as well:
Before we begin building a site, we must have a web domain, that is, our website’s URL, which could be a .com or .net, there are many options. The first step will be defining what’s the name we want for our website and then we will check if that domain name is available. Domains are usually valid for one year, with the option to renew them. The cost of this is usually quite low and affordable for many.
The hosting service
Once we have the domain we like, we have to hire a hosting service, which is the virtual location our website is stored in. It is important to not try to save a little with this, as our site will depend entirely on the quality of this service.
One of the pros of WordPress is that, even if the site is built by a professional, it offers easy ways for the client to access it and modify elements only with simple training.
The final price of building a web will be much more affordable than the other options listed earlier and the execution time is much lower.
4. What features affect the price of a website?
As we saw earlier, to know how much is a website we need to consider that it is not the same to build one with a free tool than to build it with a professional one by someone who knows what the elements a website must have are.
But we can still need a website with special features and services that are necessary for our business or activity. These are some examples of the most common features that can affect the price of a website:
If our online business sells products or services, we will need a feature designed for this purpose. The creation and activation of this service require time and knowledge, depending on the complexity of the shop we need.
Think about a website that has an area for its clients or users to access and see their profile, information or any other service related to their client status.
If we want our users to introduce their data in a form for us to conduct email marketing actions later, we will need to set up a form with specific settings, which means having a certain amount of knowledge integrating this kind of technology.
Having a site in more than one language comes with an additional cost, as every piece of text needs to be translated. It is always preferable to have a human translation rather than one by a machine. Let’s not forget that our audience is people who will notice if a text is artificial or incorrect.
5. How much is a website then?
Here are a few price options based on the type of website we may need so you can have a clearer idea of how much a website costs.
A simple website
This is a good option if we are looking for a website to simply present ourselves, our business or our brand. It will only need to have some basic aspects of SEO and digital marketing.
We can choose a nice and simple design thanks to a good template that is optimized for SEO. On sites like Themeforest, we find a huge variety of possibilities.
A website with these features, in one language and with a basic SEO strategy in place could cost between 500€ and 1.000€.
A professional website
If what we need is a tool that is more oriented to convert an audience, increase sales, or attract more traffic, what we’ll need is a little more than the previous option.
We will need different sections or subpages so we can structure our content and help with good navigation. It is frequent to have around 5 or 6 sections to present our business or brand.
Add a quality design to that, for which we will need someone with graphic skills who knows their way with the main visual builders, and you are in for a killer site.
And don’t forget that any website these days has to be adapted to mobile devices, so we need to consider that at all times.
The price for a website with these elements could be between 1.200€ and 1.500€.
An advanced website
Here we have a website that has the previous features and elements with some extra additions that will make it have a more curated and advanced appearance.
A site like this could include special services like the ones mentioned earlier: forms, booking engines, or e-commerce. If we also want to have in more than one language, we could be talking about a price between 1.800€ and 2.500€.
For more information, here is a list of prices that will guide you to your next professional website:
Now that you have some keys to know how much is a website, you will be able to determine if the price you are offered is adapted to the needs of your business.