One of the keys for our content to be placed among the top positions in Google is that we carry out good SEO content writing. But you may be wondering, how do I do it? Don’t panic.

Here we will talk about how to write for SEO and how to make your content check all the main boxes in the checklist.

SEO copywriting is a very important part of any search engine optimization strategy. So it is important to understand that without content there is no SEO worth.

Read on and learn how to master the techniques that perform best on the major online search engines.

How to write for SEO. Some simple keys to keep in mind


The first concept that we must understand is the basis of SEO, the most popular ranking technique on the internet.

If you may be wondering what SEO is and what it is for, take a look at this article to understand it easily.

The foundation of any SEO action that we want to put into practice is the keywords.

These words are the ones that users enter into search engines to find the answers to any query.

Therefore, it is vitally important to know them in advance and thus create content focused on them. That way, that content will be identified by search engines as the appropriate response to the user’s query.

Once we are clear about what target keywords we are going to use in our content, we can now dedicate ourselves to ensuring that the pieces we create contain them, in addition to some other elements that we are going to see here.

Where to place the keywords in my SEO content?


The main point that we must know to know how to write for SEO is the keywords, right? We already have that. Now we can start building content focused on SEO by carrying out some actions that will help position it:

The title of the article or content

This is the main place where the target keyword should be placed. This is how we mark from the beginning of the reading what the piece is about, the perfect indicator both for our readers and for search engines.

The URL or slug

This is the web address that will point to our content, therefore it will be the second place where our target keyword should be placed, separated by hyphens. As an example, take a look at the URL of this very article.

Headings H1, H2, H3

These headings are marked internally with these tags and help to rank the content that we are creating, in order of most importance to least, where H1 is the main heading, which we normally attribute to the title.

The introductory and closing paragraphs

They are the pieces of content that most capture the attention of our users, so it is important to include our keywords there. The introduction because it is the first thing we see when we start reading the content so that if the search engines do not identify it in this section, they will interpret it as “not focused” on that target word. And in closing, because according to principles like this about recency bias, we tend to retain the most recent information we’ve received. Hence the importance of appearing in this section.

Include optimized multimedia content

Make the content a more engaging element with images or videos optimized with the keyword placed in the meta Alt tag.

Don’t abuse keywords

Since the principle of SEO is the keywords, there are those who make the mistake of abusing them filling the content with a large number of times in which the target keywords appear. The concept of keyword density focuses precisely on that so that we do not abuse it and make our content look like SPAM. Another of the red flags that search engines penalize.

The keys to writing for SEO: write for people, not machines

We’ve gone over the key elements that any SEO content piece must include in order to rank in search engines.

But there is another aspect that is even more important in the art of how to write for SEO: our readers are people, after all, don’t forget that.

Although this may seem obvious, it is worth remembering often. Many websites or blogs reveal clear SEO intentionality by the way their content is built and written.

We are talking about pieces that sound artificial, that are just looking for an excuse to place keywords but do not provide real value for users.

It is a sign they forgot that their content is actually read by people.

So no matter how much we comply with SEO requirements – as we pointed out in the previous section – if the reading is not enjoyable or useful for the person reading it, it will also be detected by search engines as a bad user experience and they will send the content to secondary pages in the search results.

And nobody wants that, right?

Our goal is to appear among the first results, preferably among the first 3.

Writing for SEO is easy, just remember the basics

Talking about how to write for SEO can be intimidating, but it doesn’t have to be at all.

Review the keys we’ve discussed in the previous sections and you’ll be ready to start writing content that will rank successfully in the major search engines.

And above all, remember that your content will be read by people, so make sure it appeals to them. This is how you will retain visitors to your website for longer.

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