In this quick guide on how to write content for SEO, we see that there are several ways to do it towards our ranking objectives. But no goal is really achievable if we don’t define an SEO content strategy.

Read on to find out some of the actions you should put into practice to put yourself on the road to maximum online visibility with your web content.

Remember that SEO is a technique that requires effort, dedication, and patience.

It is difficult to see results from one day to the next, but when they come, the return is much more constant and sustainable than resorting to quicker solutions, such as activating paid search campaigns.

How to start creating an SEO content strategy?

Keywords

The foundation of any SEO action, if you are not yet 100% familiar with the concept, is keywords.

These are the words that users enter every time they search on an engine like Google. Think of any word or phrase you use to search for something online. Those are keywords.

Why are they so important in an SEO content strategy?

Because by knowing what keywords our audience uses, we can target our content towards them.

The result is that, once we have created that X content based on the keywords we have defined, search engines like Google will place us in the first search results when our target users search for information on that topic.

The key is to know where to place these keywords within our content, as there are specific areas that must contain them for the positioning to be effective.

See what your competitors are doing

There are probably other online companies that offer a similar service or product to the one you offer. That is normal and that is why we should pay attention to what they do that’s working for them and what is not.

In this way, we can detect opportunities that they are not taking advantage of, as well as improvement actions that will position us better.

To do this, we usually use SEO analysis tools that allow us to know what audiences, keyword positioning, or authority our competitors have.

The most popular tools when creating an SEO content strategy are Ahrefs, Semrush, Ubersuggest, SEranking, and Moz, among many others.

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Semrush example panel

Create content groups or topic clusters

As with everything in SEO, content is king. Therefore, one of the techniques that work best in a good SEO content strategy is the creation of content groups or topic clusters. Don’t miss this article where I explain it in more detail.

With this technique we create global content around the main topic, we introduce an organic network of internal links between the different articles or pages we create around that topic and we build brand authority, showing ourselves as experts in that area.

Don’t forget about images

Written content is vitally important to the effectiveness of an SEO content strategy. But let’s not forget the power of images.

Hence the saying “a picture is worth a thousand words”.

Well, in the SEO universe that’s not exactly true, but images are very important. In fact, not using quality images, aligned with the content they illustrate, may be taking away our chances of ranking well in search engines.

And in terms of SEO, these images must also be optimized with some features, like the ones I tell you more about in detail in this other article.

Check your URLs and broken links

This is an aspect that is often neglected but which has consequences in terms of our positioning.

It is advisable to check the URLs of our website to confirm that they comply with a good structure and that they include the target keywords for the specific page to which they direct.

Instead of a URL in the form https://www.yourbrand.com/p87349 it is much more effective for SEO if the structure is https://www.yourbrand.com/here-we-place-the-keyword.

On the other hand, we must also make sure that URLs or links on our website are not broken. These are links that do not lead to the desired page. Normally, in these cases, we should have a 404 redirection option activated.

So, when the user clicks on a link that does not lead to where they want to go, we must offer them alternatives where they can go and make their experience less negative by offering them a solution.

And in terms of SEO, these images must also be optimized with some features, as I tell you more in detail in this other article.

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Broken link message

Measure the results of your strategy

Some of the most useful and free tools we can use to measure our performance and results are those offered by Google itself.

Google Search Console

This tool allows you to know which areas of your website work best, which ones show errors, and which keywords your users find you for, among many other very useful data.

Google Analytics

This other Google tool allows us to know all the performance data of our website in terms of visits, time, origin, demographic data, or browsing devices.

It is a tremendously complete tool with which to find out very specific details of how our users behave when they visit us.

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