As in any good SEO strategy, content is king, right? This is something that is constantly talked about in the industry and among professionals of this ranking technique. Therefore, in this article, we are going to talk about topic clusters or content groups.

Here we will see the importance and usefulness of using this SEO content strategy to gain visibility and authority on the Internet. With this, we want to position ourselves as experts on a topic among our target audiences.

When we talk about SEO content writing, this is one of the tools that require less investment and gives better results, once we give it the proper distribution.

What are topic clusters?

A topic cluster is a term that means a group of topics or, in this case, of contents. Topic clusters in SEO are pages that deal with common content and that are interconnected by internal links.

The aim is to cover a general topic by means of several pages that deal with subtopics. For topic clusters to be just that, they must meet these characteristics:

  • A main or core topic
  • Different pages on subtopics related to that core topic.
  • Links between these pages

Why are topic clusters useful for SEO?

The main reason why this ranking technique is used through SEO content writing is that, in this way, we cover general topics that interest our audiences so that in the same place they find all the information they are probably looking for.

It is a very interesting and organic way of creating internal links between the pieces of content we create, so we manage to offer an image of authority on that generic topic and make it easy for our users to move from one piece of information to another quickly.

In addition, we must not forget that one of the SEO techniques that best help to rank organically is a good strategy for internal links.

These links between articles or pages help search engines like Google to understand how the content is distributed on our website. So for a particular topic, you will see that we offer a wide variety of subtopics that cover it. This adds value to the user experience.

How are topic clusters created?

Now that we know how topic clusters are structured, we can start to create our own in a very simple way. How is it done? By following these steps:

Choose a generic topic that you want to talk about.


Ideally, it should be directly related to your brand or business. For example, if your brand specializes in fitness or sports nutrition, a topic to develop in several pages or articles could be an exercise guide for beginners. In general, the content guide formula is often very useful for creating topic clusters.

Define which subtopics will make up the main content cluster.


Following the example above, you could create articles such as “how to perform a proper warm-up”, “5 basic floor exercises” or “basic stretching after any exercise”. These are just 3 ideas for subtopics, but there are guides that contain more than 700 articles. This gives you an idea of the potential of this SEO strategy.

Review the content that already exists on your website or blog.


You may already have interesting articles created around the topic you want to develop a topic cluster around. Review it and see how you can link it to your new content cluster.

Create internal links between all the cluster articles you have produced.


Since all of these articles talk about the same generic topic, there are likely to be many opportunities to link to each other easily.

With these 4 simple steps, you can start creating a topic cluster. However, you must take into account some aspects of SEO content writing so that, in addition to linking to each other, it meets some necessary conditions so that any article or page can start to rank.

You have some tips on how to do it in this other article on how to write for SEO.

What is a topic cluster like?

One of the most popular and recognized SEO portals today is the SEO tool Ahrefs. This website has a very comprehensive guide to the basic fundamentals of SEO. It is the perfect example of what a topic cluster looks like:

topic clusters
topic clusters

Conclusion. Start with your first topic cluster

In this article, we have seen why it is useful to create a content group or topic cluster. It is an ideal way to create content focused on our target keywords, build a brand image that is perceived as an expert on a specific topic, make it easy for our users to navigate on specific content, and organically generate internal links between our pages.

Want to start creating a topic cluster for your brand or website?